We started by putting together 3 mock-ups for All Volusia & Flagler Heating & Air to choose from. From there, we built out their website keeping in mind their branding, customer avatar and user experience. We wanted to make sure that once a potential customer navigates to their website they are able to easily find the information they are looking for including the ability to chat with a representative easily.
Purely Digital Marketing deployed a strategic Facebook ad campaign to generate more tune ups, unit installs and maintenance plans. So far, this one campaign has generated over 140 leads and thousands and thousands in return on investment.
Once the overall design and layout of the website was put together, it was time to optimize it for local SEO purposes. This is an ongoing process, but we wanted to ensure that the existing pages were optimized for best SEO practices.
As a digital marketing agency, it is our job to keep up with
changes in online consumer habits and changes in overall search engines. Based on consumer studies, it has been found that the most important place for a
local business to rank is in Google Maps. Therefore, we place an emphasis on ranking in Google Maps. This encompasses a different overall strategy than ranking in organic search engine results. For All Volusia & Flagler, we are currently using our custom Maps Takeover process to get and keep them ranking for established search terms in their local area. Currently, they are ranking number 1 in their city on Maps for AC Repair, Air Conditioning Repair and HVAC Company.
INCREASE IN PHONE CALLS